The Wine Industry Is Not Exempt From Changes In Consumer Preferences


That’s more years than I’d love to shift when I met a gentleman who sold the owner of the kennel, the mountain, the substrate for wine. The question confuses me: is so much demand for the new litter? I think, even if incorrectly, that the sale should proceed because of the illness and/or vineyard, it must be for new varieties. To return it comment was I to get the effect of, “wine, like fashion, there is always something new, mixing, changes in consumer tastes, competition, and new rootstock clones to keep the kindergartens are busy.” If you mountain views overlooking the vineyards you will see often, where it is established that the fault was torn out of the mountain and planted new ones. The fact is, wine is always changing.

In recent years, the technology was presented, where the winery you can adjust the alcohol in the wine by mechanical processing without deterioration of taste and flavors. The new yeast are launched on the market with the promise of great wines. In early March of 2016 a new form of hourglass wine was barrel fermenter introduced, is called Upside-down fermenter, and it is said to more complex flavors with a gentle extraction of color and tannins. These are just three recent examples of changes/innovations in the wine industry.

But so big as some of these innovations may be, it’s still a moving target, figuring out that consumers will continue to “hot button” when it comes to new tastes in wine. For example, let’s look over 15 years ago when Syrah predicts, will be the next “in demand” – wine. The vineyards were planted and some transplanted, with this Rhone grape variety. Remember that live in comments above on how litter, kennels changes. Richard, Finally, the wine columnist for Copley News Service wrote the title in April 2000–Syrah: the Next Big grape. He went on to say, “Syrah, the noble red variety from the Northern Rhone region in France, a bunch of the time in California. It’s not really surprising, because of Syrah, Merlot Merlot (America’s favorite red variety). This drink is just as smooth, but still juicy, fruity, spicy, more lush. In fact, as the Next Big things, Syrah has a lot to offer.” Even food and wine magazine made the proclamation, “California Syrah experience-boom”.

This wine will appear-the consumer spoke and Syrah’s falling out of fashion, at least in California. Produces ship Compliant and wines & vines report, 2016 Directly to consumers, reports on the growing trend of consumers to buy wine directly from the winemakers. It’s wines are available in 43 States on services such as UPS, FedEx and other local carriers. Break down, a report from the nationwide delivery of the grapes. In 2015, it was reported that Syrah was the decline in DtC (Direct to Consumer) sales -7.6%, while industry grew by 11%. Interestingly, the greatest interest in 2015 and 2016 by the way, rose and mixed red and white wines can be produced.

Admittedly, the shows sold Directly to consumers report only wines delivered to wineries and to consumers in 43 States. Massachusetts just started, so shipping wine to its residents in 2015. Having said this, it seemed appropriate that we see what made the largest wine-producing state (California), relative to Syrah production. The USDA report will be created that distinguishes the size of a bearing vines, from the grapes. The report presents some interesting data.

In 2013, California was 19,019 ha of Syrah grapes planted. In 2014 Syrah-acreage declined by 5% to 18.000 hectares. It was around 2008, when growth began a new Syrah planting vineyards on the wane. Until 2013 Syrah was no longer in favor. Also in the San Joaquin/Central Valley around Sacramento there’s a lot of evidence that farmers have not adopted wine grape and is planted with trees. If you notice that agriculture, whether grapes or any other agricultural products, the business a common language-this is to maximize yield per hectare. In the wine-grape business takes 3 years to get a result to see across the road to the grapes; that’s a long time.

Regardless of industry, needs to be explored trends, anticipates the action and react profitably to changes. Even agriculture, wine grape production is not immune from the misery of change. One year it could be a disease and dry next year. It is necessary to clarify that Syrah as a varietal wine is still strong, but not so much the seller, as it was before. The only constant is change.


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